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American Express transforms Twitter hashtags into savings for cardholders
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Here’s how it works: An AmEx cardholder can sign in with Twitter to sync her account — a must-complete first step for savings. The customer is then eligible to tweet any of the current hashtag offers to receive savings that are automatically applied with each eligible purchase. No coupon, print or otherwise, is required.
Should you tweet with the “#AmexWholeFoods” hashtag, for instance, you’d get $20 back on your next trip to Whole Foods, as long as you spend $75 or more at the high-end grocery store before April 30.
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2012年3月8日星期四
SocialPipeline 03/08/2012 (p.m.)
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